Tips To Book Advertisements in Gujarati Newspaper

India is quite famous for its rich cultural heritage and diverse languages. There are hundreds of regional languages spoken in the country, and thus, many brands go for regional newspapers for local advertisements to foster a sense of community by building and maintaining local identity. Among the diverse range of newspapers, Gujarati newspapers possess considerable importance, especially while targeting the Gujarati-speaking community.

Understanding the types of newspapers and the actual target audience is crucial before booking Gujarati advertisements. Also, certain reputable print ad agencies, like Gautam Ads, help brands choose the right Gujarati newspaper to place the advertisements. In this blog, we will provide you with detailed tips for booking advertisements in Gujarati Newspapers.  

Why Advertise In Gujarati Newspapers?

Advertising requires detailed research on the target audience and medium before printing. Despite being in a digital age, the importance of traditional advertising mediums like newspapers remains intact. Newspaper ads still hold a significant place in reaching the target audience and helping brands reach their goals efficiently. Gujarati Newspapers are of great importance as they have a loyal readership. 

As Gujarati is an important language for the business community especially those operating in Gujarat and Mumbai, advertisement in Gujarati underscores the importance in the trade and commerce industries. The Gujarati population exists on the larger part of the country which gives a huge exposure to the language and the advertisements can reach a wider audience. These newspapers are helpful in directly communicating with the community. 

Knowing the correct type of newspaper is essential to ensure the advertisements reach the right audience. There are numerous local Gujarati newspapers such as Gujarat Samachar, Divya Bhaskar, Sandesh, etc that are ideal for booking ads. The ads printed in such type of newspapers helps to increase visibility and reach a large audience due to their popularity.

How To Book Ads In Gujarati Newspaper?

Understanding types of newspapers:

Knowing the correct type of newspaper is essential to ensure the advertisements reach the right audience. There are numerous local Gujarati newspapers such as Gujarat Samachar, Divya Bhaskar, Sandesh, etc that are ideal for booking ads. The ads printed in such type of newspapers helps to increase visibility and reach a large audience due to their popularity.

Know your target Audience:

Identifying target audience is another important thing to be done while booking advertisements in Gujarati newspapers. When the right audience is known, it is easier to convey the right message to them without much complications. Factors such as circulation, relevance, readership, etc has to be taken care of while booking these ads.

Choose the right newspaper:

After considering factors such as higher visibility, more exposure, and localized targeting, right newspaper choice becomes much easier. Always choose the newspapers that can give your advertisement wider reach and greater leads. The advertisements in Gujarati must be booked after ensuring that the newspapers are aligning well with the target audience and geographical preferences.

Select the Ad type:

It is very essential to select the type of advertisement. Select the format you want the ad to be placed in newspapers that will help you reach your brand goals. The most common types of ads are as follows:

Classified ads: These types of ads are common and used extensively in the newspapers. These are ads that are mostly placed in the business and property section of the classified page, which requires more textual-based advertising rather than visuals. The classified ads are pocket-friendly and normally placed at the inside pages of the newspapers.

Display ads: Display ads mostly include visuals and appealing content to attract readers towards it. Photographs, logos, and graphs are also present in such types of ads. Display ads are mostly printed on the front page of the newspapers and they aren’t restricted to any pages. The cost of front-page newspaper ads is quite high as compared to classified ads but offers greater visibility.

Set a budget:

Book the Ad:

After choosing the right newspapers, identifying the target audience, selecting the suitable advertisement type, and setting a budget, you can book or submit the ad for publication.

Considering all these elements can help you promote your brand in the right way. This is done with the help of a reputed print ad agency such as Gautam Ads, which has 55+ years of expertise in creating ads that are ideal in size while ensuring maximum impact.

Top Gujarati Newspapers For Placing Ads In India:

Gujarat Samachar: Founded in 1932, this newspaper is one of the popular mediums to publish advertisements. Gujarat Samachar has a wide circulation catering to a wider audience. It is ideal for property advertising due to its reach and popularity. 

Mumbai Samachar: Mumbai Samachar was established in 1822 in Gujarati and English. The oldest and one of the prestigious newspapers holds significant importance in the world of print journalism. The credibility and readership have made this newspaper an ideal choice for printing ads. 

Divya Bhaskar: Along with small villages, Divya Bhaskar caters to the larger part of the metropolitan cities of Gujarat. These newspapers can also be extensively used for property ads due to the classified sections and the background of real estate business promotional ads they possess. 

Gujarati Mid-day: Another regional Gujarati newspaper used for brand promotions due to its popularity and more localised content. Local advertisements in these newspapers are made in a more concise and visually appealing way. 

Janmabhoomi: Janmabhoomi was established in 1934 and are regarded as one of the oldest and most respected Gujarati-language daily newspapers in India. The newspaper caters to a diverse readership, including professionals, business groups and the general public within Gujarat and among the Gujarati-speaking communities. 

If you’re looking to print property advertisements in any of the regional newspapers, then Gautam Ads will assist you in making these ads more appealing and impactful. Our print ad agency helps your brand message reach the target audience with appropriate advertisement type. 

Gautam Ads excels in delivering top-tier print advertisement services. Their expertise ensures that your Gujarati advertisements achieve maximum visibility. With a thorough understanding of the local market and good contact with major Gujarati newspapers like Gujarati Mid-day, Gujarat Samachar, and Divya Bhaskar, Gautam Ads offers simplified solutions that cater to your specific needs. 

FAQs Related To Advertisement in Gujarati

1) What is the cost of publishing an advertisement in Gujarati in a newspaper?

The cost of the newspaper advertisement depends on how much space it occupies. The price varies on different sizes of the ads. Reach out directly to the newspaper advertising agency for the most accurate and up-to-date pricing.

2) Can I publish the same Gujarati advertisements in multiple newspapers?

Yes, you can publish the same Gujarati advertisements in multiple newspapers to increase their reach and visibility. Contact a print ad agency that will help you place your ad in multiple publications on your behalf.

3) Is it necessary to use a newspaper advertising agency?

Partnering up with a newspaper advertising agency always simplifies the process and removes complexities. Newspaper advertising agencies offer professional guidance at better rates and placements.

4) Can I translate my existing English ad into Gujarati for print?

Yes. you can translate your existing English ad into Gujarati for print. However, it is not always recommended to do that due to potential changes in the meaning and cultural nuances of the ad.

5) Can I use color in my Gujarati print ad, and if so, what colors are most effective?

Yes, you can use color in your Gujarati print ad. Colors such as Red and Yellow are mostly effective as they enhance the impact of your advertisement and make it more appealing to readers. However, some newspapers like Gujarat Samachar accept classified ads in black and white only, so it's best to consult an ad agency.

Also Read: Display Vs Classified Print Advertisement: Difference